When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Furthermore, while perusing the website, we gather data regarding the specific pages or items you access, the websites or search phrases that directed you to the site, and information about your interactions with the site. Device Information is the term we use to describe this automatically gathered data.

We make use of the following technologies to gather Device Data:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. – “Log files” gather information about your IP address, browser type, ISP, referring/exit pages, and date/time stamps in addition to tracking actions that take place on the site.

Electronic files known as “web beacons,” “tags,” and “pixels” are employed to capture data about your site navigation.

We also obtain certain information from you when you attempt to make a purchase through the Site, such as your name, email address, phone number, billing address, and shipping address. We refer to this information as “order information.”.

The terms “Device Information” and “Order Information” are used interchangeably in this privacy statement.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you;
screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, we will provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the site and to assess the success of our marketing and advertising campaigns).

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

– Google: https://www.google.com/settings/ads/anonymous

– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete this
information.

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.